Services
Three disciplines, one goal: make sure AI engines name your company — not your competitor — when buyers ask questions you should own.
Generative Engine Optimization (GEO)
GEO is the practice of ensuring your company is referenced as a credible source inside AI-generated answers. Every question is run ten times across three engines — three runs on Perplexity, three on OpenAI, four on Gemini — and the score is simply how many of those ten runs named you. When a buyer asks an AI 'who should I hire for X?', your name should appear. GEO combines authoritative content, structured data, entity reinforcement, and citation-source building to make that happen.
- ✦ Tracked query lists covering your buyers' exact questions
- ✦ Monthly citation-share snapshots vs your closest competitor, measured on identical runs
- ✦ Every run grounded in a live search, never answered from training memory
- ✦ AI-engine-specific content and entity strategy
- ✦ 90-day roadmap with clear deliverables
Search Engine Optimization (SEO)
Traditional search rankings still matter — not just for direct traffic, but because Google authority is a strong signal that AI engines use when deciding who to cite. Our SEO work is calibrated to support GEO: we build topical authority, fix technical debt, and earn backlinks from the publications that AI engines trust.
- ✦ Technical audit and remediation
- ✦ Topical cluster content mapped to buyer intent
- ✦ Authority-building through relevant publication placements
- ✦ Reporting aligned to citation share, not just keyword rank
Marketing & Positioning
AI engines are essentially pattern-matching on what the internet says about you. If your positioning is weak, inconsistent, or absent, they won't cite you confidently. We sharpen your company's core story — category, differentiator, proof — and propagate it across the right channels so AI engines can confidently summarise who you are and why you matter.
- ✦ Messaging architecture and category definition
- ✦ Competitor gap analysis
- ✦ Content strategy aligned to AI-engine citation patterns
- ✦ Distribution across directories, media, and authority sites