About AmppScaling

What AmppScaling does

AmppScaling is a generative engine optimization (GEO) consultancy for B2B companies. We measure how often AI assistants recommend a company by name, compare that against the competitors being recommended instead, and then do the work to close the gap.

Why the company exists

Buyers now shortlist vendors by asking an AI assistant before they visit a website or fill out a form. The assistant names three to five companies. Companies absent from those answers lose deals they never see, because there is no lost RFP to point at. Ranking well on Google does not mean being cited by ChatGPT.

How we measure

We identify the questions a company's buyers actually ask, run each question through Perplexity five times, and record every answer. Each answer is classified as Cited (the company is recommended), Mentioned (named but not chosen), or Absent. The result is a 0-100 AI Visibility Score, shown beside the same score for the competitor being recommended instead. Every figure traces back to a saved transcript the client can re-check.

Why we measure one engine properly instead of four loosely

Perplexity is the engine we can measure the same way every month, so it is the engine we guarantee against. ChatGPT and Google AI Overviews are spot-checked by hand and reported as single observations, never averaged into the score. We would rather give you one number you can check than four you cannot.

What makes this different

Most AI visibility claims come from a single screenshot of a single answer. AI answers vary between runs, so one check measures nothing. Every AmppScaling number is sampled at least thirty times and shipped with the underlying transcripts.

Who runs AmppScaling

AmppScaling was founded in 2026 by Gabriel Cervantes. Engagements are delivered directly by the founder, not routed to an account manager.

Company facts